Central Coast Health & Wellbeing Living Lab
- 2024
Actified were engaged to review and redesign the website for the Central Coast Health & Wellbeing Living Lab, a new initiative bringing together community members, businesses, researchers and healthcare providers to design solutions that help people age well. The site had to speak to two very different audiences, older people and industry professionals, and capture registrations from both.
We built a prototype of the new site and registration flows and tested it with potential participants. That testing flagged language and flows that would have shut out key groups, and ended up shaping not just the website but the way the program approaches its community engagement.
Matt’s work on our website has been a game-changer. Without Matt’s collaboration and especially leading user experience testing, our website would not be as approachable for the people we’re trying to reach.
– Dr Courtney Molloy, Program Manager
