Global Payments Platform

Actified joined the team behind a global money transfer business as it shifted from a consumer service to a business focused fintech platform. Working with their product, marketing and content teams across Australia and North America, we ran stakeholder and customer research, built out new personas and customer journeys, and ran a design sprint to prototype and test the new direction.

The research shaped a staged plan for the website redesign, leading with the platform and supporting customers through clearer content and flows.